ZAVY Limited

Building stronger brands through social media and digital analytics

Zavy Limited Public October 31, 2016 at 3:43 pm
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Project Description

Offer DetailsKey DocumentsNews and Blogs
Minimum target: $250,000 Maximum target: $650,000
Equity %: 11.11% Equity %: 24.53%
Pre-money valuation: $2,000,000
Minimum investment amount: $1,000
Share price: $2 per share
Maximum shares offered: 325,000

The proliferation of the social and digital channels has changed the way brands are built. Brands are now built ‘bottom up’ as much as ‘top down’ across a huge range of fragmented interactions. Global ad spend on social media is expected to exceed US $20B in 2016 (5 yr CAGR of >30%), while traditional media ad spend continues to decline.

The introduction of operational social media tools has not uncovered brand equity building social media practices.

Zavy is a software as a service (SaaS) platform that helps businesses grow better brands in social media and digital. Using proprietary algorithms and analytics, Zavy shows users how their organisation is performing in real time. With class leading breath of data capture, Zavy creates an overall view of brand performance in social and digital down to diagnosing post by post performance. The exceptional user interface provides ‘point and click’ simplicity without compromising the clarity of insight.

Zavy wants to be the global leader in social media analytics, this is a market that is worth more than $1b USD per annum. The company is forecast to have over 70 customers by FY18 and have EBIT of $936K. The capital raised will be used to build the sales and marketing resources, development and establish more resellers internationally.

Zavy is looking to raise between $250k and $650k of new equity capital to accelerate growth, this represents between 11.11% and 24.53% post money ownership.

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Zavy BlogPosting relevant articles, news and blog posts

ComputerWorld articleNZ tech start-up signs deal to access Facebook topic data to lift digital brand performance (May 2016)

bizEDGE articleKiwi tech company Zavy wins contract to analyse aggregated Facebook data (May 2016)

TRA blog postDatasift & New Zealand tech start-up Zavy sign deal to access Facebook topic data to lift digital performance of brands (May 2016)

TRA blog post: Introducing our new tool Zavy (May 2016)

StopPress articleZavy signs deal with DataSift, accesses Facebook user data to help brands (May 2016)

Stuff articleMike O’Donnell: Zavy might have saved Chiefs from online trouncing (August 2016) 

Radio Live interview with Vaughan Davis (September 2016)

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